Privacy Policy

3. WHAT PERSONAL DATA WE COLLECT AND THE PURPOSE

We process personal data about you in a number of different situations. Read more about our processing in the various situations below.

3.1 Visitors to websites and users of our online services

When you visit our website minegen.dk, we may process information about your IP address and information about your computer, device, and browser.

We also process information about your visit (e.g. information about how you access our websites, how you navigate around them, which pages you visit, content you view, your searches, advertisements you have seen, etc.). This personal data is collected through cookies, log files, and other technologies (you can read more about our use of cookies here).

We also process personal data that you provide to us in connection with your use of the website or our online services, e.g. when you use our online chat and when you use our online contact form, including your name, address, telephone number, email address, product interest, and other information you provide to us.

We use your personal data to make relevant products, deliveries, services, and services (“Services”) available to you and to improve your experience of our website and the Services we offer. We also use the personal data to show you content on our and other sites based on your activities and preferences, and to limit the number of times you see the same content.

Our basis for processing is our legitimate interests in making our website and online services available to you (GDPR Article 6(1)(f)) or your consent (GDPR Article 6(1)(a) and Cookie Notice § 3).

We store personal data collected in connection with your visit to our website for a maximum of 2 years.

3.2 Customers

When you are a customer of ours and make purchases via our webshop, we process personal data about your name, address, email address, purchases, payment details, information from publicly available sources, and other information that you provide to us.

We process personal data for the purpose of fulfilling the agreement with our customers, in order to provide the Services, invoice, compile statistics, and perform quality control, as well as to maintain our customer records and provide general service, marketing, and sales to our customers.

Our basis for processing is the agreement with you (GDPR Article 6(1)(b)) or our legitimate interests in managing your information as a customer with us (GDPR Article 6(1)(f)).

We store personal data about our customers for a maximum of 5 years.

3.3 Marketing recipients

When you receive marketing communications, including newsletters, from us, we process personal data such as your name, address, telephone number, email address, title, and product interests. We also process information about your preferences in relation to marketing or communication, your use of the marketing we send to you (including, for example, whether you have opened an email from us, whether the email has been read, and which links you have opened), as well as information that you otherwise provide to us.

We process your personal data for the purpose of marketing our company and the company’s Services, creating and administering you as a subscriber to marketing. We use the personal data about your preferences and your use to understand how our customers respond to our marketing and to improve our marketing to you and our other customers going forward.

We will only send you marketing material by email, text message, or other electronic channels once we have obtained your consent, where required by the Marketing Practices Act.

We also use personal data about you to show you content on our and other websites based on your activities and preferences, to limit the number of times you see the same content, and to measure the effectiveness of our content and marketing. For this purpose, we may upload your email address to advertising tools such as Google or Facebook for the purpose of sending targeted marketing.

Our basis for processing is our legitimate interests in complying with your request to receive marketing from us, to which you have consented in accordance with the Marketing Practices Act (General Data Protection Regulation Article 6(1)(f)).

We store personal data about recipients of marketing communications for as long as the contact is active and the data subject has not withdrawn their consent. If the data subject withdraws their consent, documentation of the original consent is stored for two years from the date of withdrawal in accordance with the guidelines and requirements of the Consumer Ombudsman.

3.4 Participants in competitions

When you participate in competitions, we process personal data such as your name, address, telephone number, email address, answers to the competition questions, and profile name.

We process your personal data for the purpose of administering competitions, selecting winners, etc.

Our basis for processing is our legitimate interests in running the competition and contacting the winner (Article 6(1)(f) of the General Data Protection Regulation).

We store the above information collected in connection with competitions for a maximum of two years after the end of the competition.

3.5 Event participants

When you register for and participate in events held by us, we process personal data such as your name, address, telephone number, email address, and which events you participate in.

We process this personal data for the purpose of administering the event and for security reasons, as well as to be able to send you relevant material.

Our basis for processing is our legitimate interests in holding events (General Data Protection Regulation Article 6(1)(f)) or your consent (General Data Protection Regulation Article 6(1)(a) and the Marketing Practices Act § 10).

We store personal data on event participants for a maximum of two years after the event has been held.

3.6 Partners and/or suppliers

If you are a partner or supplier to us, or a contact person at a partner/supplier, we process personal data such as your name, business address, work telephone number, email address, title, publicly available information, and other information that you provide to us.

We process personal data for contract management purposes and to receive goods and services from our suppliers and partners, and where relevant to fulfill agreements with our customers.

Our basis for processing is the agreement with you (Article 6(1)(b) of the General Data Protection Regulation) or our legitimate interests in maintaining the relationship with you/the company you represent as a business partner/supplier (Article 6(1)(f) of the General Data Protection Regulation).

We store the above information about partners and/or suppliers for a maximum of 2 years after the end of the collaboration. After this, the personal data is deleted.

3.7 Other general purposes of processing

We may enrich the personal data described above with information from other sources. This may be publicly available information, including information we obtain through commonly available sources.

We may also process personal data that we have obtained for the purposes described above in order to comply with laws and regulations to which we are subject in connection with the operation of our business or to fulfill various reporting or disclosure obligations under applicable laws and regulations (General Data Protection Regulation, Article 6 (1)(c)).

If we sell all or part of our business, or sell or transfer our assets, or are otherwise involved in a merger or transfer of all or a substantial part of our business, we may transfer your personal data to the party or parties involved in the transfer as part of that transaction, where permitted by law (General Data Protection Regulation, Article 6(1)(f)).

Finally, we may process your personal data to enforce or defend our or a third party’s legal rights or legitimate interests, where this is necessary, objective, and proportionate (General Data Protection Regulation, Article 6(1)(c)).

4. SHARING YOUR PERSONAL DATA WITH OTHERS

We may disclose your personal data to other suppliers and/or service providers in connection with the normal operation of our business, as well as to our affiliated companies.

We may also disclose your personal data to a public authority in situations where we are specifically required to disclose your personal data pursuant to legislation and notification obligations to which we are subject.

For example, it may be necessary to disclose personal data to the following recipients:

PostNord
GLS
Bring
WooCommerce

We try to limit the disclosure of data in a personally identifiable form and thus the disclosure of information that can be traced back to you personally.

We also entrust your personal data to data processors. Our data processors only process your personal data for our purposes and on our instructions.

5. TRANSFER OF PERSONAL DATA TO COUNTRIES OUTSIDE THE EU/EEA

In connection with our processing of your personal data, we may transfer the data to countries outside the EU/EEA (third countries).

Your personal data may be transferred to countries where the European Commission has assessed that the level of data protection is equivalent to the level of protection in the EU/EEA (safe third countries).

You can read more about the transfer of personal data to countries outside the EU/EEA on the European Commission’s website.

If you would like further information about our transfer of personal data to countries outside the EU/EEA, please feel free to contact us.

6. STORAGE, DATA INTEGRITY, AND SECURITY

When your personal data is no longer needed, we will ensure that it is deleted in a secure manner.

It is our policy to protect personal data by taking adequate technical and organizational security measures.

We have implemented security measures to ensure data protection for all personal data we process. We regularly conduct internal follow-ups on the adequacy and compliance of policies and measures.

7. YOUR RIGHTS

As a data subject, you have a number of rights under the General Data Protection Regulation. If you wish to exercise your rights, please contact us.

You may withdraw any consent you have given at any time, without condition. You can do this by sending us an email (see email address above). Withdrawing your consent will not have any negative impact. However, it may mean that we will not be able to fulfill specific requests from you in the future. Withdrawing your consent will not affect the lawfulness of processing based on consent before its withdrawal. Furthermore, it will not affect any processing carried out on other legal grounds.

You may also, unconditionally and at any time, object to our processing when it is based on our legitimate interest.

Your rights also include the following:

• Right of access: You have the right to access the personal data we process about you.
• Right to rectification: You have the right to have inaccurate personal data about yourself rectified and incomplete personal data completed.
• Right to erasure (right to be forgotten): In certain cases, you have the right to have personal data about you erased before the time when we would normally erase your personal data.
• Right to restriction of processing: In certain cases, you have the right to have the processing of your personal data restricted. If you have the right to have the processing restricted, we may in future only process the personal data – except for storage – with your consent, or for the purpose of establishing, asserting, or defending legal claims, or to protect a person or important societal interests.
• Right to object: In certain cases, you have the right to object to our processing of your personal data, and always if the processing is for direct marketing purposes.
• Right to data portability: In certain cases, you have the right to receive your personal data in a structured, commonly used, and machine-readable format and to have this personal data transferred from one data controller to another.
• Right to lodge a complaint: You may at any time lodge a complaint with the Danish Data Protection Agency about our processing of personal data. See more at www.datatilsynet.dk, where you can also find further information about your rights as a data subject.

8. UPDATES TO OUR PRIVACY POLICY

From time to time, it will be necessary for us to update this privacy policy. We regularly review our privacy policy to ensure that it is up to date, accurate, and in accordance with applicable laws and principles for the processing of personal data. We publish new versions on our website.

This policy has version no. 1 and is effective from January 15, 2025.